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Helpful Articles

Many people want to get involved in the television or film industry. The good news is that there has never been a better time in history to have your music featured onscreen. The proliferation of equipment at affordable price points means that just about anyone can make films and shows. There are a few questions to ask if you want to have your work featured.

1. Will the film be seen at festivals?

When it comes to the number of films being made, the flip side of the coin is what will be done when they are completed. If the project never sees the light of day, then your music will not be featured.

2. Where will the film be shown?

Think about whether it matters to you if the film is seen on YouTube, is going to a festival circuit, or if there is a theatrical release date. Some films and shows stream only on services like Netflix. This still offers a good chance for people to hear your music, but it’s a good idea to find out the creator’s intentions. You’ll want to be able to point to something and say ‘yes, my music is in this film’ because it will help you with future gigs.

3. What is the remuneration?

The new indie scene tends to equal little or no pay. Most of the people working on films don’t make much money. When you first start out, you have to be willing to offer your music for little to nothing for exposure. However, don’t let this run your life. Everyone in the creative arts should be paid for what they do, so try to make sure you choose wisely when deciding on the projects you’re willing to do for free.

4. How can I connect with creators?

This largely depends on where you are based. One great resource is Facebook groups in places that are industry-heavy, such as New York, LA, or London. Filmmakers are often looking for composers or music for their projects. Hunt around until you find the most reliable groups in these areas, and you’ll find that people are always looking for music. Make sure that you have a website where samples of your music are readily accessible when the time comes.

5. Should I cold-contact directors?

Dozens of other composers will contact directors. Don’t let this deter you. Many creators find that their composers drop out or they are in need of music for something. They will often remember that you emailed them and get in touch. One of the surefire ways of getting their attention is to specify your interest in their projects. If you already know and appreciate a director’s work, you’re more likely to get a response. This is partly because everyone likes to work with people who are familiar with their past projects, and also because people who know their work are more likely to be offering appropriate music.

Creators are often looking for the perfect music. Most people work for a long time before they find their way into big-budget television and film. Composing soundtracks is a particular talent that takes hard work and experience. If a director wants to use your original songs, this usually happens because they like your sound or a song you’ve written is perfect for their film or television show. Most directors of big-budget films and shows are inaccessible unless you have an agent, but you’d be surprised at how far networking at the indie level can get you. Your music will find its way into films, and with enough exposure online or in the festival circuit, you’ll build up an impressive portfolio that will open doors to the TV show or film of your dreams. Check out our website for more info on how to master your music for the film industry.
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Helpful Articles
In the internet age, it’s easier than ever for a musician to put themselves out there and share their art. However, there are many new artists trying to make names for themselves in a huge industry. There are common mistakes that many of them make that can hinder their chances of making it big. However, while such a low barrier of entry to becoming an artist means that everyone has a shot, this means that more than ever emerging artists need to avoid making mistakes that could prevent their success. To help emerging artists have the best shot possible, here are 5 of the most common mistakes they should avoid making in their early careers.

They Have the Wrong Motives

A common mistake emerging artists make is that they often have the wrong motive. New artists need to ask themselves, are they in it for the music? Or are they looking for fame? While it’s ok to be motivated by success, primary motivation should stem from a love of music and share your talent. Being passionate about music is the only way to ensure success. If you are more motivated by fame than your music, the quality of your work will suffer. If your primary motivation is not your love of music, you will falter early on in your music career.   

Not Thinking About Their Name

When emerging as an artist it is important to take some time when coming up with a name for yourself or your group, as your name is the brand you will be trying to sell to the public. For instance, if you are a solo artist, do you want to be known by your birth name, or do you want to create a stage name for yourself? Choosing a distinct name can help to set you apart from others in the industry and make you more recognizable, particularly if you have a common name. If you are part of a group, it is particularly important that you take time to think of your name. You will want to come up with a group name that is unique and original, yet won’t be off-putting to audiences. In particular, you will want to avoid having obscenities in your group name, as this can limit your audience and make it difficult for people to safely search for your group on Google.   

They’re Not Marketing Properly

It can be easy to digitally distribute your music using platforms such as iTunes, Spotify, and other digital music websites. It is also important not to forget to market your music. You should have a presence on various social media platforms including Twitter, Instagram, Facebook, and Music Blogs. These are marketing tools that you need to master and stay on top of as they will be your best way to reach new audiences. These platforms will bring in new followers and will expose new audiences to your music helping you to expand the reach of your music.

Spamming on Social Media

It is important to stay on top of social media accounts. It is also important that you do not overuse these platforms and inundate your followers with constant updates. Social media can be a useful tool. However, if you update each of your accounts ten times a day with similar updates, you will inundate readers and potentially turn off followers. Finding a balance is key when using social media. It is a balance many new artists have a hard time finding. Keep your updates frequent but original, and do not post an obscene number of times a day.

They’re Not Taking Advantage of YouTube

Perhaps the most important tool available to emerging artists is YouTube. While this may seem obvious, one cannot underestimate the power of YouTube and its role in creating new stars. YouTube truly is the new radio, allowing artists to reach audiences of hundreds of millions of people. This makes it important that you regularly update your Youtube with new material. Share these updates on your social media accounts to increase your exposure. Contact us to learn more about mistakes you should avoid early in your music career.
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