In the internet age, it’s easier than ever for a musician to put themselves out there and share their art. However, there are many new artists trying to make names for themselves in a huge industry. There are common mistakes that many of them make that can hinder their chances of making it big. However, while such a low barrier of entry to becoming an artist means that everyone has a shot, this means that more than ever emerging artists need to avoid making mistakes that could prevent their success. To help emerging artists have the best shot possible, here are 5 of the most common mistakes they should avoid making in their early careers.
They Have the Wrong Motives
A common mistake emerging artists make is that they often have the wrong motive. New artists need to ask themselves, are they in it for the music? Or are they looking for fame? While it’s ok to be motivated by success, primary motivation should stem from a love of music and share your talent. Being passionate about music is the only way to ensure success. If you are more motivated by fame than your music, the quality of your work will suffer. If your primary motivation is not your love of music, you will falter early on in your music career.
Not Thinking About Their Name
When emerging as an artist it is important to take some time when coming up with a name for yourself or your group, as your name is the brand you will be trying to sell to the public. For instance, if you are a solo artist, do you want to be known by your birth name, or do you want to create a stage name for yourself? Choosing a distinct name can help to set you apart from others in the industry and make you more recognizable, particularly if you have a common name. If you are part of a group, it is particularly important that you take time to think of your name. You will want to come up with a group name that is unique and original, yet won’t be off-putting to audiences. In particular, you will want to avoid having obscenities in your group name, as this can limit your audience and make it difficult for people to safely search for your group on Google.
They’re Not Marketing Properly
It can be easy to digitally distribute your music using platforms such as iTunes, Spotify, and other digital music websites. It is also important not to forget to market your music. You should have a presence on various social media platforms including Twitter, Instagram, Facebook, and Music Blogs. These are marketing tools that you need to master and stay on top of as they will be your best way to reach new audiences. These platforms will bring in new followers and will expose new audiences to your music helping you to expand the reach of your music.
Spamming on Social Media
It is important to stay on top of social media accounts. It is also important that you do not overuse these platforms and inundate your followers with constant updates. Social media can be a useful tool. However, if you update each of your accounts ten times a day with similar updates, you will inundate readers and potentially turn off followers. Finding a balance is key when using social media. It is a balance many new artists have a hard time finding. Keep your updates frequent but original, and do not post an obscene number of times a day.
They’re Not Taking Advantage of YouTube
Perhaps the most important tool available to emerging artists is YouTube. While this may seem obvious, one cannot underestimate the power of YouTube and its role in creating new stars. YouTube truly is the new radio, allowing artists to reach audiences of hundreds of millions of people. This makes it important that you regularly update your Youtube with new material. Share these updates on your social media accounts to increase your exposure.