Are your efforts at becoming the next great music artist hitting more snags than you can afford? Is your inbox as empty and desolate as your motivation levels? If you answered yes, chances are you are either not promoting your music via the correct channels or just strumming your guitar alone in your room hoping a music mogul would pass by and be inspired by your creations.
The thing is, life will not hand you a Grammy on a silver platter. You have to hustle and make sure your intended audience can access and enjoy your music from several avenues. A music website is not the only way you can do this. Here are some ways you can promote your music quickly and efficiently:
- Ask Users to Subscribe to Your Email List
If your music website does not have a mailing list, then it’s doing nothing but stroking your ego. A form that asks visitors to provide their emails for each new musical composition can do wonders for your reputation. This is one of the best ways to improve your fan base and ensure they remain up to date about your music.
A well managed email list can also allow you to keep fans in the loop as to your performance schedules. Plus, you can also give them a small incentive to encourage more people to sign up. It would be best to offer something that a potential fan cannot find anywhere else such as first dibs on an unreleased song for example.
This is a good idea for you if you are just starting out and don’t have the budget for expensive incentives. It won’t cost you a cent to distribute and you can ensure subscribers get it easily via a download link. Include it in your welcome email so that they can enjoy the fruits of their subscription immediately.
Besides offering current info regarding your music, also send emails that contain links to your YouTube channel and social media profiles. These can captivate your audience further and make them familiar with your personal side as well.
- Develop an Engaging Social Media Presence
Speaking of social media, by developing and maintaining an engaging presence on social media channels you can increase your influence. Just make sure that your profile handles are easy to understand and consistent so that people and fans can recognize your content immediately. Some of the best ones that are ideal for music distribution and exposure include the following:
Drooble – This platform consists of a rapidly expanding community of independent music artists who are searching for ways to advance their career and connect with industry professionals. Some of the services it offers include Spotify promotion, YouTube channel growth, radio broadcasting and song reviews among others.
Twitter – Twitter offers music artists a platform to share their music with friends and fans throughout other social media websites. It’s called Twitterurm and it is the best way for people to learn about new artists.
- Take Advantage of Streaming Services
In the past, large scale distribution was a priority and there were only two ways that music artists could make their music available to the masses – via radio or via a record deal. With the advent of streaming services, vinyl records and aired music became a thing of the past.
It has allowed music artists more control over distribution and ensure that the maximum number of people have the chance to listen to their music. In fact, there are so many streaming services online now that you can cherry pick options that suit your style, genre and career goals.
Some of them include Spotify, SoundCloud, Apple Music and even Amazon Music.
- Make a Remix Pack
If you prefer to release remixes as electronic dance music, consider opting for remix packs. In other words, you can release an album that contains your single and other remixes from other artists. A number of large artists do this. It is their way of expanding their influence and giving other music artists a chance to gain exposure as well.
Start by reaching out to other music producers once your creation is complete and ask them if they are willing to create a remix. Send over your single if they are because chances are that they will also distribute it on social media. That way, your songs can get the exposure you need to gain traction in the industry.
- Spend Time Gigging
Gigging will never go out of style and there are several reasons for that. It is a great way to increase exposure for your brand and monetize from your songs at the same time. It will also help you build a strong relationship with your audience.
Some of the best gigs you should indulge in are those that are held in events that are hosting other music artists with similar genres. That way you will gain access to an audience that contain your fans and fans of your genre in general. This is exactly the kind of audience you want and need to propel your career to the next level! However, to increase your revenue, consider putting out your own independent gigs once you gain enough exposure.
Your music distribution and talent exposure efforts will only bear fruit if you put in the legwork. The aforementioned tips will help you expand your reach not only to existing fans, but also people who like your genre of music. Today, the more personalized you can make your creations, the better your audience can resonate with you. Fans are more informed today than they have ever been. The good news is that you can capitalize on that awareness faster today as well.
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