Marketing is the lifeline of any independent music career. With the right tools, you can grow your fanbase, increase streams, and turn listeners into superfans. Here are the top music marketing tools every indie artist should know about in 2025.
1. PEEKSOUND.com
Not just for distribution, PEEKSOUND provides:
– Artist dashboards with insights
– Playlist pitching tools
– Built-in marketing features for music and video
– Email and analytics integration
2. Mailchimp
Build and grow your fan mailing list with customizable templates and automation.
3. Canva
Create beautiful visuals for song promos, cover art, lyric videos, and social media content.
4. ToneDen or Hypeddit
Run pre-save campaigns and generate smart links that drive conversions on Spotify, Apple Music, and more.
5. Linktree or Koji
Aggregate all your important links (music, merch, tour) into one shareable landing page.
6. DistroKid HyperFollow
If you use DistroKid, their pre-save tools are simple but effective.
7. TikTok + CapCut
TikTok is essential in 2025. Use CapCut to edit eye-catching short-form video content.
8. SubmitHub & Groover
Submit your music to blogs, playlist curators, influencers, and even indie labels.
9. YouTube Studio
Optimize your channel, track viewer analytics, and grow your subscriber base with content strategy.
Conclusion
With these tools—and the right distribution platform like PEEKSOUND—you can go from overlooked to overbooked. Combine automation, creativity, and strategic outreach to grow your artist brand.