Building a fanbase is the difference between being a hobbyist and a full-time artist. Here’s how to build a loyal following as a new independent artist in 2025.
1. Be Authentic
People connect with people, not just sound. Share your story, process, struggles, and wins.
2. Post Consistently
Don’t go ghost. Create a content calendar for Instagram, TikTok, and YouTube and show up regularly.
3. Focus on Engagement, Not Just Numbers
Reply to comments, DMs, and shoutouts. Build 100 true fans, not 100k ghost followers.
4. Offer Value
Post tutorials, behind-the-scenes, tips for other artists, or something entertaining your niche enjoys.
5. Create an Email List
Social platforms come and go. Your email list is permanent and powerful.
6. Use Live Streaming
Go live on TikTok, YouTube, or Twitch to connect in real-time with fans and build community.
7. Collaborate & Network
Find artists at your level or just above. Feature each other and open doors to each other’s audiences.
8. Give Fans a Role
Let fans name your next song, vote on covers, or contribute to video ideas.
Conclusion
Your fans are your foundation. Use these techniques and platforms like PEEKSOUND.com to stay visible, connected, and appreciated. A real fanbase doesn’t just stream—they support for life.